Real Estate is a highly local business. Tapping into the local customer base is much easier with a localised approach. Traditional OOH has its own charm and when used as a part of an integrated marketing plan, outdoor advertising helps target local markets optimally. Eye-catching engaging creatives can optimise the reach and are quite effective.
A successful marketing strategy includes a mix of traditional media to support a strong digital media, campaign. Print media is a special way of reaching out to those who may not use the Internet, television, or radio religiously, and helps to keep a client in the consumer's mind when they're not engaging with advertisements on other platforms.
Establish an online presence for your project to boost brand visibility. Be where your leads hang around and you don't miss out on people finding you in their Google searches. Social, Mobile and Video marketing has continued to prove its effectiveness. The online space is a goldmine for developers to engage with their audience and create an impact.